Cause related marketing: consumers' perceptions and benefits for profit and non-profits organisations

Entrepreneurship, Marketing and Leadership in Non-Profit Performing Arts Organisations

This paper argues that the entrepreneurial leader in non-profit Performing Arts Organisations (PAOs) has received too little attention in literature pertaining to these organisations. This criticism also applies to museums. The paper explores how leaders in non-profit performing arts organisations balance the interests of the various funding sources and market opportunities to service their rev...

Entrepreneurship, Marketing and Leadership in Non-Profit

This paper argues that the entrepreneurial leader in non-profit PAOs has received too little attention in literature pertaining to these organisations. This criticism also applies to museums. The paper explores how leaders in non-profit performing arts organisations balance the interests of the various funding sources and market opportunities to service their revenue requirements. It reviews a ...

Business Analytics for Non-profit Marketing and Online Advertising

Determinants of Sustainability and Organisational Effectiveness in Non-Profit Organisations

This case study investigates the criteria for organizational effectiveness in non-profit organizations (NPOs) with the aim to determine how the elements of sustainability fit within the criteria. To achieve this, the study utilized the research questions: “what criteria do NPOs use to evaluate their effectiveness?” and “how is sustainability embedded in NPO effectiveness?” The research design w...

Identify and Evaluate the Components of Cause-Related Marketing in the Insurance Industry

Background: Benevolent marketing is one of the new and ethical strategies of marketing businesses to create special value for the customer, according to which a direct relationship between selling the product and helping the business to a charity or charity is defined and promoted to fulfill responsibility. Becomes corporate social. The main purpose of this article is to identify and rank benev...